June Ambrose x Puma

Keeping Score Collection

From the Women’s Wear Daily writeup: June Ambrose and Puma Debut First Co-branded Collection ‘Keeping Score’

“Celebrity stylist and costume designer June Ambrose has designed a multitude of fashion collections since she came into the spotlight in the early ‘90s, but her latest for Puma — her first co-branded collection with the sports giant as its creative director — has Ambrose taking a unique design approach, looking to the past, present and future of the brand. 

“This is an exciting time in my life for many reasons,” Ambrose said from her office at the Puma New York City headquarters. “It’s my 29th year as a costume designer, stylist and creative director, and it’s 50 years of hip-hop. So 2023, it’s the year I’ve been keeping score. It’s the culmination of my contribution to culture. I think it’s all in a bubble right now with this collection. It’s called ‘Keeping Score,’ so it’s more than just about fashion. I really wanted to infuse performance and style. Life is a sport, so we continue that narrative with this collection.”

Production Designer: Hannah Meachin

Art Direction Summer St. John

Stills photographer Pieter Henket